FAQs

What is the promotion?

Simply purchase any Mr Kipling product from a Participating Store between 4/9/24 and 1/10/24 and enter the competition on this website for your chance to win your groceries FOR A YEAR in Coles eGift Cards (valued at $13,500). You could also win up to $100 in Coles eGift cards, with 210 Coles eGift Cards to be won (including 30 x $100 & others from $10)!

What can I win?

There are 211 prizes available – 210 instant win prizes and 1 major prize.

Major Prize

The major prize is a year’s worth of groceries to the value of $13,500 which will be awarded as 27x $500 Coles eGift cards as follows:

Month

Card Value

No. to be distributed throughout the month

(at the Promoter’s discretion)

Total Value

October 2024*

$500

3

$1,500

November 2024*

$500

3

$1,500

December 2024

$500

3

$1,500

January 2025

$500

2

$1,000

February 2025

$500

2

$1,000

March 2025

$500

2

$1,000

April 2025

$500

2

$1,000

May 2025

$500

2

$1,000

June 2025

$500

2

$1,000

July 2025

$500

2

$1,000

August 2025

$500

2

$1,000

September 2025

$500

2

$1,000

 

Total

27

$13,500

 

*For the avoidance of doubt, if the major prize winner claims the major prize in October 2024 or November 2024, or is awarded the major prize as part of the unclaimed and un-won prize draw, the major prize winner will receive all of the Coles eGift cards that should have been allocated to them in October 2024 and November 2024 (in accordance with the table above) in December 2024.     

The major prize value is based on Circana data which reported the average Australian household grocery spend for 52 weeks leading up to 19/05/24 was $12,543.


Instant Win Prizes

There are 210 instant win prizes available and awarded randomly during the competition period as follows:

Prize

No. avail to be won  (up to)

Total value (up to)

$10 Coles eGift Card

100

$1,000

$20 Coles eGift Card

50

$1,000

$50 Coles eGift Card

30

$1,500

$100 Coles eGift Card

30

$3,000

TOTAL:

210

$6,500

 

The Coles e-gift cards are only available in the above denominations and are not stackable.  For example, if you win a $10 e-gift card and a $20 e-gift card (together a total $30 in value), you will receive 1x $10 and 1x $20 e-gift card and you will not receive a 1x $30 e-gift card.

Coles e-gift cards can only be used (redeemed) in store at Coles supermarkets. For the avoidance of doubt, Coles e-gift cards cannot be used to purchase alcohol/tobacco. Any ancillary costs associated with redeeming the Coles e-gift cards are not included.

Redemption of the Coles e-gift card is subject to the terms and conditions located at https://www.giftcards.com.au/CMS/Page/giftcardtermsofpurchase 

There is a limit of redeeming 5 Coles e-gift cards per transaction. Coles e-gift cards cannot be used in conjunction with any other offer.  There is no minimum spend to use the Coles e-gift card.  If transaction is under the e-gift card value, any remaining value can be used for another transaction however no residual balance can be issued in cash.

Who can enter the promotion?

Australian residents who are aged 18 or over.

What do I need to purchase?

The purchase of any of the following Mr Kipling products from a Participating Store will constitute a Qualifying Purchase:

  • Cherry Bakewells
  • Lemon Bakewells
  • Caramel Bakewells
  • Unicorn Fancies
  • French Fancies
  • Chocolate Slices
  • Angel Slices
  • Lemon Slices
  • Salted Caramel Slices
  • Dark Fruit Cake Slices

 What is a Participating Store?

The competition will run in participating Coles supermarkets and Coles Local in Australia (excluding Coles Express or Reddy Express) and online at coles.com.au

When is the competition period?

7:00am (AEST) on 04/09/2024 to 11:59pm (AEST) on 01/10/2024.

When do entries close?

Entries close at 11:59pm (AEST) on 01/10/2024.

How many times can I enter?

Max 5 entries per phone number for the entire Competition Period.  Max 2 Qualifying Purchases per receipt (regardless of how many qualifying products are listed on the receipt). 

Each entry must be submitted separately in accordance with the competition Terms and Conditions.  


How do I enter?

To enter, you must, during the Competition Period:

  1. make a Qualifying Purchase from a Participating Store and collect your itemised purchase receipt;

  2. visit the homepage on this website, click enter and provide your mobile phone number to allow us to send you an authentication code; 

  3. input the 6-digit authentication code received from us via SMS in the entry form, along with the following information:

    1. first and last name, mobile number, email address, residential address, and purchase details;

    2. an image of the Qualifying Purchase receipt; and

    3. any other requested information.

 

How will I know if I’ve won?

Instant prize winners will be informed on screen (at time of entering) if they have provisionally won a prize, and upon verification/validation (which may take up to 3 business days) will be notified by email using the email address as stated on their entry form.

Instant prize winners can expect to receive their prize via email within 7 business days of entry validation. 

It is an entrant's responsibility to ensure that they enter their email address correctly.  If they fail to enter their email address correctly, the prize cannot be delivered. 

The major prize winner will be notified by phone and in writing (via email) within 5 business days of the major prize draw. If you are the winner of the major prize, you will have until 12pm (AEDT) on 9 December 2024 to confirm acceptance of the prize and to provide any details requested by us to verify your prize claim (including proof of address). 

Any prize winner receiving a prize valued over $250 will have their last name, first initial and postcode of residence published on this website on 15/10/2024 for a period of 28 days. 

Who do I contact if I have more questions?

If you have questions or require assistance, please Contact Us